Wednesday, July 8, 2020

Analyzing McDonalds Case Study - 275 Words

Analyzing McDonalds (Case Study Sample) Content: McDonald's Research ProjectStudent's NameInstitutionAbstractThis paper analyses McDonald's fast food restaurants in terms of its market presence, profitability levels, competition that the organization faces and general industry and economies in which the restaurants operate in.Keywords: growth, profitability levels, competition, industryMcDonald's Research ReportIntroductionHeadquartered in Oak Brook Illinois, McDonalds Corporation is the world's number one food chain that serves about 50 million customers daily. The company licenses and operates more than 31,000 restaurants (Toivanen, Waterson, Centre for Economic Policy Research Great Britain, 2011).Product Lines; Industry ClassificationThe product lines of the company includes hamburgers, chicken, fish, French fries, pork products, soft drinks and health items like deserts and salads. In a more general perspective, the company operates in a food service industry.Area of OperationsMcDonalds Corporation franchises and also operates restaurants under McDonalds brand in the food service industry. The restaurants are either operated by franchisees or by the company itself (Toivanen, Waterson, Centre for Economic Policy Research Great Britain, 2011).Annual Sales/EarningsThe organization earns increased sales in comparison to other organizations, within the same industry, due to the relatively lower product cost and a stronger brand. It also enjoys immense franchise model due to the fact that it owns vast amounts of land and buildings in which the restaurants operate in. The company's recorded earnings for a five year period are shown as below;2008 2009 2010 2011 2012 $ 20,895 $ 22786 $ 23522 $ 22744 $ 24076 Market CapitalizationThe company is listed in the NYSE and has a market capitalization of $ 95.62 billion (Zukovski, Syddansk Universitet, 2013).Trends in Company's ProfitsIn the past 10 years, McDonald has had its revenue increase at the rate of 5.44 %. For instance, within the previous ye ar of 2012, the revenue increased by 5.86 %. This increase can partly be attributed to the 541 new restaurants that were opened in the course of 2010. Also, the profits are derived from the increased sales that the organization has enjoyed over the years (Zukovski, Syddansk Universitet, 2013).The operating margin and net margin increased in the year 2012 to 35 % and 25 % respectively as compared to 33 % and 20 % in 2011 respectively. The trend for the other years from 2001 to 2010 is as shown bellow (Zukovski, Syddansk Universitet, 2013).Future Growth ProspectsThe company aims at focusing more on Chipotle Grill, a successful non-McDonald branded chain of restaurants that has been acquired by the company. The company also aims at increasing profitability by slowing down on its further expansion projects in restaurants in order to refurbish and change the image of its current restaurants and add such more features as free-internet access (Gilbert, 2011).McDonald has plans for intern ational expansion; the company intends to penetrate in other countries like Asia, Europe and Latin America. Since the adoption of healthier eating style, the company introduced more acceptable and newer premium salads for its customers. The company continuous to conduct extensive research and innovation activities in order to fairly meets the needs of the customers.Summary RecommendationThe company needs to reduce its training costs and employee turnover. This can be achieved through employing only those individuals who are highly motivated. This will ensure that they will be loyal to the organization, stay for a longer period without seeking employment elsewhere and thus, enhance the realization of the company's goals and objectives. The new employees can as well be oriented by existing employees in order to impact them with enough experience and skills. This will immensely reduce training costs that would otherwise been incurred by the organization. Accordingly, employees should b e motivated and their expectations taken care of in time. This can be attained by way of paying premiums to employees who deserve them. Also, management should recognize good skills amongst employees and reward them (Toivanen, Waterson, Centre for Economic Policy Research Great Britain, 2011).Notwithstanding, the organization should take advantage of the popularity of the organic food industry. This can be affected by including in their respective menus organic foods. It is important to realize that most customers desire for natural foods however expensive it may be. This will ensure that the company records more profits out of increased customer loyalty and a subsequent intensive customer-base.The company should also take advantage of the impending health situations of their customers and thus, customize their food to what is recommended by nutritionists (Gilbert, 2011).Rationale behind the RecommendationsThe above mentioned recommendations are aimed at increasing customer base an d also, their immediate loyalty to the company. This, in turn, will increase and enhance profitability of the organization leading to its growth and expansion.General Assessment of Economic TrendsThe organizations operating within fast food industry are not, in any way, exempted from possible problems and disputes. The industry experiences problems that reflect on involved business models. The numerous networks and branches of McDonalds have, over a long period, experienced problems and operational difficulties. This is in respect to the situations where the economies of the states that the organization operates in are experiencing changes in exchange rates and are prone to inflation tendencies. Therefore, customers face a lot of difficulties in making their budgets in order to try and adjust to the ever-changing economies. Drawing from this reasoning, these chains need to work out on how to respond to and mitigate these problems and thus, ensure that their sales are not affected. In such situations, most of the raw materials used should be imported in order to ensure that there is no delivery slack and also, enjoy reduced costs (Toivanen, Waterson, Centre for Economic Policy Research Great Britain, 2011).Interest Rates and InflationThere are a myriad of factors that are affecting the immediate operations of the restaurant. The major of these factors being economic forces. It is worth to note that disposable income is one of the fundamental factors that influence the decision making capabilities of the organizations on a daily basis. The interest rate changes are one of the economic factors that the company must deal with. This is because; the interest rates determine the amount of cash that the firm's customers are willing to spend on its products and the much that they are willing to invest within its stocks. It is important to realize that the changes in the stock markets affect the organization's stocks as well (Smith, 2008).Consequently, inflation also affects the organization. For instance, it is argued that when there is a lot of cash circulation in an economy where the restaurants operate, it translates to increased demand. This, in turn, leads to increases in the prices of raw materials used in producing food. This has an effect of increasing the prices of the foods offered in order to offset the costs incurred. Thus, the organization is obligated to cushion itself against the effects of inflation by ordering raw materials from economies that have not experienced worse inflationary tendencies and interest changes (Smith, 2008).DemographicsThe organization indulges in providing fast food services to a variety of consumers majorly in big cities with dense population. It is also worth to note that the organization has allowed its customer base a chance to make choices on their food requirements. The elderly are the major beneficiaries of this privilege as they are allowed to make special orders not included within the menu (Gilbe rt, 2011).Political FactorsThe company's international business operations are conducted under the separate-state policy that is authorized by the separate governments. Most notably, it is should be understood that numerous markets depict unique aspects of their worker's health, protection and also, their environmental welfare. All these aspects are regulated by the relevant state control and licensing boards placed within the aforementioned separate governments. Recently, activists groups in both the United States and Europe demanded that the acts of government authority should also concern itself with the medical values of fast food meals. It was categorically emphasized that such harmful components as cholesterol and fat concerns should be reduced in fast food products (Toivanen, Waterson, Centre for Economic Policy Research Great Britain, 2011).Impact of Economic Trends on Stock Price and Industry Growth ProspectsThe Organization has demonstrated increased economic growth sinc e its revenue has been increasing at the rate of 5.4 % for the last 10 years. This growth has led to the growth of the company's stock within a five year period (Zukovski, Syddansk Universitet, 2013).On the contrary, due to numerous inflationary tendencies there has been an adverse impact on the company's stocks and other stocks within the industry causing a drop on their respective prices. This is because in the course of inflation, most investors assume that organizations may hold back from conducting growth-spending activities. This, in turn, has the effect of causing a decrease in revenues across the board since increased food prices translates to poor stock prices.High interest rates also have a negative impact on the stock prices of...

Thursday, July 2, 2020

Democracy in Australia and the Rule of Law Research - 1650 Words

Democracy in Australia and the Rule of Law Research (Research Paper Sample) Content: NAME:STUDENT NUMBER:STUDENT ID:WORD COUNT:PLAN: 143ESSAY: 1483PlanThe effects of lack of democracy and the rule of law is a problem that does not discriminate, whether you are a corporation or a start-up, rich or poor, educated or illiterate, employed or unemployed.In this short essay, I will be discussing the above proposition. To articulate it, I will examine the effect on society democracy and the rule of law may/may not have, providing a balanced view. ACritical analysis of democracy and the rule of laws relationship to the Australian Legal System will be examined. This will also focus on the Application of fundamental principles of the law from a business perspective in Australia. I will then finalise with a summary of my arguments.The biggest problem I have faced so far is the ability to pick and choose appropriate material. I aim to complete this work before week 2. Week 3 will be utilised for proof reading and rectifying it. Additionally, Week 4 will be utilis ed to ensure proper formatting as per the Deakin Harvard reference guide has been followed and for submission too.THE ESSAYIntroductionDemocracy in Australia and the rule of lawThe term Democracy has its causes in the Greek dialect. It consolidates two words: "demos" which means entire native living inside a specific city-state and "kratos" which means power.[Held, D 1987 Models of Democracy, Stanford university press p. 37] It is concurred that liberal democracies rule systems depend on four primary standards: Some trust placed on a people, since people are accepted to be good and reasonable; faith based upon reason; advancement in life: taking into account the conviction that development and improvement is the regular state of humankind; A faith in the society that is consensual: taking into account a longing for co-operation and not turmoil and life struggle. Finally it involves a belief in shared force: in view of a suspicion of concentrated force whether by people, groups or go vernments.The rule of law is a legitimate rule providing that law should represent a nation, rather than being administered by subjective choices of specific government authorities. It essentially adverts to the result and power of legislation in society, especially as an imperative aftermath, inclusive of the conduct of state authorities.[Garner, Bryan A. 2009 (Editor in Chief). Black's Law Dictionary, 9th Edition, p. 1448] As such it can be said that the rule of law and democracy are tantamount to each other. This is because; the rule of law seems to be a component of democracy. In a democracy, there should be a set of laws that should be followed by everyone irrespective of their rank. This is enhanced under democracy by ensuring the system of checks and balances.The Democratic and rule of law FrameworkA liberal democracy system is composed so as to characterize and point of confinement power to advance the legitimate government inside a structure of equity and freedom. There are four basic components to the system:These include legitimacy, justice and power. For legitimacy, a lawful government is one that has the legitimate power to be in charge. This as a rule means a high level of well known backing as exhibited by a free electorate and incessant decisions. For justice, Justice is accomplished when nationals live in an environment in which all residents are dealt with similarly and agreed nobility and appreciation. This may happen in a delegate majority rules system that is tempered by constitutionalism, cumulative vote and limitations on force.For freedom to be deemed to exist there must be the right for self determination, capacities to choose between different alternatives that may exist, the autonomy to do what is lawful, and a general respect for political liberties. Finally on power, the government must have the legitimate use of power as available and not to exceed it (Museum of Australian Democracy, Para 1 to 9).[Museum of Australian Democracy (n .d.) retrieved on 8th August 2016 from Para. 4] How democracy and the rule of law manifest itself in Australia.This it demonstrates itself in Australia by having various matters at hand. First is the use of direct democracy in Australia and this is seen by the use of referendum to change the constitution. There is also the representative democracy where in Australia it is majorly done by political representation for example in the house of assembly.[Held, D 1987 Models of Democracy, Stanford university press Chapter 3.] However, for the representative democracy, some people have laid a critic to the process since it is majorly indirect. These they have blamed it saying that it has caused some sort of window dressing.[Heywood, A. 2004. Political theory, Palgrave Macmillan p. 132] Though bicameralism is thought to be one of the causes of undemocratic processes in Australia, Bicameralism was a built up portion of Australian constitut ional practice. Before Federation, the combination of dependable government and federalism was in a few quarters thought to make a potentially unsteady half of the government.[Emy H and Owen H 1991 Australian Politics realities in conflict. Palgrave Macmillan. p.195] Effects of democracy and the rule of lawOn the economy, expanded democracy government foster economic flexibility and these argumentations are like the contention that democracy encourages financial development. To begin with, some contend that, rather than the contention view, just a legislature with some authenticity would have the capacity to stand by arrangements with short run costs.[Haan, J. de and C.L.J. Siermann 1995 New Evidence on the Relationship Between Democracy and Economic Growth, Public Choice 86, pp175-198] Democracy based administrations can be accepted to have more prominent authenticity on account of the political and common flexibility the framework permits the general population to have. Second, a large number of the establishments required in a vote based system are likewise the wellspring of a fruitful financial liberalization, for example, a free lawful framework, an expert common administration and stable property rights.To citizens, it has the effect as already expressed; the nationals in democratic state are given the power to vote premised on different issues, especially the ones who represent the citizens they are supposed to be accountable for making certain choices. E.g. the president of a state. It can enormously shield the citizens from an occurrence they would not wish for.For businesses, the government does business and without it, it would mean that the government would be engaging in businesses and without requiring any competition. Thus a monopoly and this would mean that the presence of democracy would mean the absence of.[Fidrmuc, J. 2000. Liberalization, Democracy and Economic Performance During Transition, ZEI Working Paper No B52000 p. 21] For the state it means a stable and responsible government. At the point when there are elected representatives, a more dependable government is framed. In this way, the Democratic system can be generative and solid. Its organization is managed and directed with a feeling of commitment, and individuals under this framework are concerned about making the best choices.[Green garage 2015. 16 advantages and disadvantages of democracy. Retrieved on 8 August 1992 from Para 1-9] Thus it can be said that the rule of law and democracy have a positive effect as seen above. However as noted earlier on the issue of representative democracy, it can never be said to be absolute democracy. This is because of the fact that this type of democracy is more indirect and thus seen as a mere permission seeking from the voters for their votes in order to be represented. Heywood as Rousseau notes that this type of democracy is more of slavery to the citizens.[Heywood, A, 1997. Politics Basingstoke, England Macmillan. P 198] The other problem is the negation of those elected of the needs of the masses to their own advantages. This is majorly based on the fact that they foresee not being elected to the same positions again. They thus take the advantage to plunder public resources and engage in corrupt behaviour. Democracy and the rule of law relating to say election leads to loss of time period while making laws and needs money to be used at the voting process. Additionally it is to a higher degree potent that the nation will be dictated by careless leaders who will just use community funds for their benefit.The biggest problem is the idealism that majority wins. This leads to issues related to certain disadvantages such the election into office of people who are illiterate or whose ethics is questionable. On this the rule of law relating to election for example and coupled by democracy insists on declaring the ma jority the winners. It insists on...

Tuesday, May 19, 2020

How The Columbian Exchange Changed Global Consumption...

Issue Paper 2 Tino LoGerfo History 105 What many people only know about Christopher Columbus’s expedition is that he found the Americas. While this is true, he did find a completely new frontier that was unknown to the Old World, his findings re-shaped global consumption patterns from the seventeenth century. He found a New World filled with resources that the old world hasn’t seen before. When he found the new world he brought with him European plants and animal species that were foreign to the citizens of the New World. The Columbian Exchange introduced many foods that are still essential to consumption in today’s world along with the seventeenth to nineteenth centuries. The potato is a prime example of how the Columbian Exchange changed global consumption patterns because it was nutritious and had an abundant amount of calories in it and caused a mass population increase in areas where the potato was available. The use of slaves also increased exponentially when sugar cane was introduced. This was a very cheap, productive way to produce a large amount of sugar and it was used by many Old World countries. The findings of these new world products created a rise in global consumption and production because products were introduced to the both the New World and the Old World and there instantly became a large spike in the availability of products. Along with this, the old world decided to go out and get themselves involved in the New World because they saw an opportunityShow MoreRelatedComparative Advantage11136 Words   |  45 Pagesintroduced in 1817 by David Ricardo and applied in economics as to the ability of a party (an individual, a firm, or a country) to produce a particular good or service at a lower  opportunity cost  than another party. Comparative advantage explains how  trade  can create value for both parties, which is the pure theory of international trade. 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Answer: E Page Ref: 5 Objective: 2 Difficulty: Moderate 4) A social definition of marketing says ________. A) effective marketing requires companies to remove

Geography Of Russia Essay - 717 Words

Russia is a huge landmass and covers a vast amount of the earth’s surface area. Being so large, Russia contains a huge variety of different geographical features. There are several mountains, rivers, bodies of water, climate zones, and population centers in Russia. Most of the development in Russia is located in its core area, east of the Ural Mountains. There are several countries around Russia that used to be parts of a larger union called The Union of Soviet Socialists Republics, however, in 1991, the USSR broke apart into several other independent states. The new states that were formed are: Armenia, Azerbaijan, Belarus, Estonia, Georgia, Kazakhstan, Kyrgystan, Latvia, Lithuania, Moldova, Tajikistan, Turkmenistan, Ukraine, and†¦show more content†¦Mountain ranges on the eastern border of Russia include Dzhugdzhur Khrebet, Khrebet Gydan, and Khrebet Gydan. All of the mountain ranges that define the eastern and southern borders, as well as the Ural Mountains create an area in west Russia in which there is little vegetation and harsh weather. Russia also has an abundance of rivers that mark the landscape of this gigantic realm. The Volga River is the largest of the Russian Rivers, and most likely its most important. There are several population centers along the Volga as the Volga is their â€Å"lifeline† (Blij 141). The Volga is perhaps much more important than the other rivers in the eastern half of Russia, such as the Lena, The Kolyma, and the Irtvsh, because of the bitterness of the climate west of the Urals, once again, makes the population very sparse in that half of the realm. The Don is an important river in the southernmost part of Russia. Russia is touched in many places by several large bodies of water. The Barents and White Seas in the far northwestern section of Russia are both important bodies of water for Russia as far as trading goes. As large as Russia is, it is mostly landlocked, making the Barents Sea very important for trading in large cities such as Arkangelsk. The Baltic Sea is another important body of water, as the large trading port of St. Petersburg is located on the coast of The Baltic. On the eastern coast of Russia, all of the larger cities, such as Vlakivostok, areShow MoreRelatedThe Geography Of Russia1842 Words   |  8 PagesRussia is a land of many mysteries and a country of many wars. It has been torn apart by harsh climates and a devastated economy. Living for centuries in tough climates explains the Russian strength and ability to take endured hardship. It also explains the way they conduct and carry themselves throughout time. Geographic Area The oceans that border Russia include the Arctic, Pacific and Atlantic Ocean. 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Russia, also known as the Russian Federation, has a land mass measured at 6,592,850 square miles and is almost twice as big as the next largest, Canada, and 70 times larger than the UK – and its size has always been the basis of its colossal potential strength. This country is the world’s largest country based on area andRead MoreRussias Population : The Culture And Geography Of Russia875 Words   |  4 Pagesnearly twice the size of Canada, Russia’s population ranks sixth in the world, and is spread across 5,000 miles from the Baltic Sea in the west to the Pacific Ocean in the east. Russia borders 14 other countries, spans 11 time zones and has a wide range of environments that include deserts, deep forests, and an arctic tundra. Russia contains Europe’s longest river, the Volga River, as well as its largest lake, Lake Ladoga. Its climate can be described as highly continental, from extreme cold in its northernRead MoreWhat Is Russian Geography, History And Democratization Of Russia?1099 Words   |  5 Pagesto understand historic and present circumstances that shape the decision-making, especially those from Russian point of view. As a help in better understanding, Russian geography, history, demography and economy will be shortly analyzed. At the end is a brief overview of security issues Russia has produced in recent years. Russia is the biggest country in the world, stretching across 11 Time Zones, covering large part of Eurasia and 11.46% of global land mass. In spite of the size, majority of RussianRead MoreEvidence Geography Can Influence Russian Power Essay819 Words   |  4 PagesRussia, the largest nation in the world according to geographic terms is a country located in northern Asia, bordered by fourteen other countries (Kurian, 1), is one of the most powerful countries in the world. 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MountainsRead MoreCultural Characteristics Of A Nation s Culture Essay1662 Words   |  7 PagesRussia has many cultural characteristics that have shaped the country we know today. A nation s culture can define its actions and make them more predictable as a state on the international level. Understanding a nation’s culture gives great insight into the motives and reasoning behind their aggression or acts of force. Factors such as geography, weather, political landscape, military, and key infrastructure provide a clear understanding of Russian culture and how it has shaped the nation overRead MoreThe Effects Of Russian Culture On Military Operations1668 Words   |  7 Pagesteach those lessons to our service members. Through those efforts, we have been able to win over many of the hearts and minds that we lost during the early part of the 1990’s and 2000’s. Continuing these practices in the future, with countries such as Russia, will allow us to overcome many of the mistakes and problems we have encountered in the past. This paper is the culmination of my own personal thoughts and in no way reflects any official views or opinions of the United States government. As youRead MoreRussia And Their Lines Of Communication Essay1265 Words   |  6 Pagesalso be covering the geography of Russia and their lines of communication. Russia has multiple conflicts that the country has been a part of, but I will be discussing the Russian Civil War the three year war. Furthermore, I will be discussing is how weather affects Russia’s population, agriculture, and insurgency. Finally, I will be covering is Russia’s society, language, power and authority, etc. Russia’s geography is mixed between mountains, plains, and urban terrain. Russia is over six million

Wednesday, May 6, 2020

American Dream by Definintion an American Social Ideal Essay

American dream, by definintion an American social ideal that stresses egalitarianism and especialty material prosperity. Back when this country was first founded, the American dream was all about a better opportunity with chances to move up in life and live better. Back then they also stressed family values and having a close family. Now a days the American dream has changed to more materialistic stuff and bigger houses and faster cars. Does many bring happiness or does it bring destruction? When this county was founded, it was founded for opportunities to better hardworkers. It also allowed some people of different backgrounds to unite and become one country. However their was a civil war and people didnt always believe on the†¦show more content†¦It seems peopel will do whatever it take to get a head and make a few extra bucks. Some people wouldnt think twice for taking a penny from the take a penny, leave a penny. Money seems to mean everything now a days, more mo ney means more opportunities but at the same time values get tossed out the window. It isnt this way with everybody but it sure seems like a lot of people in the U.S. feel this way. What does the American dream mean? Over the past hundred years the American dream has transformed gradually from working as a team trying to better yourself and your family, to only working for yourself and stomping on people to get what you want, not need. It seems that it has completely changed since we first founded this country. Which brings me back to does money bring happiness or does it bring destruction? I believe both, you can be happy with a little bit of money but once you start living large their isnt an option to go back to being broke. The American dream has seemed to go to the wasteside, family values have been lost throughout the years and the more money means more cool things. If people would just step back and look at what their doing, maybe things would go back to how it use to be, with the knowledge we have now. More family values, people working together, no one trying to get that extra edge. Maybe, all for one,one for

Prevention And Treatment Of Injuries - 1228 Words

Prevention and Treatment of Injuries in Basketball Brian Burnett Jacksonville University Kinesiology 257 Abstract This paper focuses on the prevention and treatment of injuries in basketball. This paper explores the basic concepts of preventing injuries and the different methods to treat injuries that occur as a result of playing basketball. There are a variety of preventive measures to limit injuries at recreational, collegiate and professional levels of playing basketball. This paper will elaborate on specific approaches to injury prevention for each circumstance. Depending on the duration and intensity of play many contributing factors play a role in the prescribed treatment of basketball injuries. This paper will examine the different types of treatment available and the major factors that are considered based on case by case basis. Basketball is an enjoyable sport with the risk of minor and major injury. This paper will give insight into those injuries and remedies to treat and prevent them. Prevention and Treatment of Injuries in Basketball There are various categories of injuries associated with sports. Participating in basketball involves the use of various muscles, joints, ligaments and bones. Injuries to these areas can be mild, moderate, serious, severe and sometimes debilitating. They can also be generally defined as acute, traumatic or overused. There are some injuries commonly associated with basketball.Show MoreRelatedPrevention And Treatment Of Athletic Injuries1825 Words   |  8 PagesPrevention and Treatment of Athletic Injuries Participation in sports can be beneficial for people, they build self-esteem and peer relationships. When students get involved in sports their grades and attitudes improve for the better, but sports also have one very negative effect, injuries (TrueSport). Injuries can take a person from doing something they love to sitting the bench for extended periods of time. Common injuries such as, overuse injuries, anterior cruciate ligament tears, concussionsRead MoreThe Health Problem Of The United States887 Words   |  4 Pages environmental hazards, medications and many others (Centers for Disease Control and Prevention, 2014). Many residents living in nursing home fall frequently. Falls are a serious health care issue, and the leading cause of injuries and death among older adults in nursing home. According to Centers for Disease Control and Prevention (2014), every year approximate 1,800 residents in nursing home die from injuries as a result of the fall, and those who survive lives with permanent disability and reducedRead MoreStopping Child Abuse and Neglect with the Child Abuse Prevention and Treatment Ac559 Words   |  3 PagesThe Child Prevention and Treatment Act is identified in this paper. Starting with identifying and explaining this act and it also gives the purpose of the act. The next section talks about the policy history. It talks about the first case of abuse to show how this act came into place and why. Then it begins to identify what is currently happening in regards to child abuse and if the act is effectively working according to its purpose. After it talks about two different viewpoints of how many peopleRead MoreEssay on Traumatic Brain Injury1393 Words   |  6 PagesTraumatic Brain Injury Your kitten is on the kitchen counter. She is about to step onto a hot stove. You have only seconds to act. Accessing the signals coming from your eyes, your brain quickly calculates when, where, and at what speed you will need to dive to intercept her. Then it orders your muscles to do so. Your timing is perfect and shes safe. 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A Impact of Delivery Service on Restaurant -

Question: Discuss about the A Impact of Delivery Service on Restaurant. Answer: Introduction It is universally acknowledged that in the present market, it is really difficult to start a business with the high level of competition present. In such scenario, the companies try to develop their competitive advantage and always try to be ahead in the competition. As discussed by Chien Lin (2015), restaurant is a highly competitive business and it is important to deliver high quality services to retain the customers. In the present, the technology has intervened the operations of the restaurant and they are using it for multiple purposes ranging for marketing, sales and other operational areas. In the restaurant business, online ordering systems are becoming quite popular. In the present times, every person is squeezed in for time and most of the people are finicky while placing an online order. According to Oliveira, Schneider, de Souza Rodrigues, (2015), the customers of the present are attracted towards online ordering system as it has high visibility of the items offered, pr ice, and simplified navigation for the orders. The online ordering system can be used to create an interactive and up-to-date menu with all the available options which can be used for different purposes. However, the expansion in business with the online food ordering system can increase the wait in time and delay in food to the restaurant. In this regard, the present literature review will present the current knowledge about the impact of technology in increasing the wait-in time for the restaurants. It will also evaluate the impact of wait-in time in the customer satisfaction of the people. Online Ordering Services It is discussed by Kim, Miao, Magnini (2016) that the restaurants can offer online ordering services through variety of channels such as website, mobile application, through multi-restaurant app or through Facebook. The restaurants proactively registers on the online ordering applications as it is associated with increased revenue, enhancement in capacity management, improved productivity, transactional marketing and customer relationship management. It is an established fact that the restaurant experience an increased sales as a result of taking online orders. The customers are also attracted towards online ordering system as it gives them more control and convenience. The major hurdles in the acceptance of online order is that the desire for interaction through online mediums and technology anxiety. The users of online ordering system were generally younger in age, and patronized the restaurant due to several reasons. Another advantage of online ordering system is the accuracy in order taking and receiving. Other than that, convenience and ease of ordering is another feature of the online ordering system which makes it highly convenient for use. However, in the perception of Chou, Wu Huang (2014), the operators structure their online ordering system so that it aligns with the revenue, capacity management, productivity and customer satisfaction. The online ordering system has become popular in the recent years. Most of the restaurant owners use external vendors to design the mobile application. Other than that, an outside vendor is also used for the management of website. The online ordering system can be used by using cash and additional transaction fees or delivery charges. Most of the orders are managed through point-of-sale system, faxes, IP printer and emails. There are also different factors which impact the efficiency of the online ordering system. While developing an online ordering system, the organization must make efforts to reduce the number of employees required for online order taking. The restaurant owners are concerned about the potential impact of the staffing on other parts of the restaurants. The online or dering has a potential impact on the staffing requirements of the organization. The online order taking has little impact on staffing in the front or back of the house; however, it results in decrease in the staff who wait or the customers. It can be critiqued that online order taking result in decrease in the staff for order taking and an increase in the staff for delivery. According to Axelsson, Malmberg Zhang (2015), one of the major challenge in the online ordering is that it can overload the kitchen and increase the burden on the cooks. The online ordering overload the kitchen; however, a few restaurants state that they have a separate production line for the online orders. Another approach to manage the capacity of the kitchen is to use a metering system to manage the number of orders at a single time. The metering system can be used to notify the customers when their orders will be ready. In terms of revenue, it can be stated that online ordering can increase the revenue by increasing the frequency in the orders, and increasing the order volume for the organization. As discussed by Axelsson, Malmberg, Zhang (2015), increase in the online ordering not only increases the number of order, but also, the volume of orders. The restaurants which are using online ordering have identified that there is an increase in bulk orders due to the ease in placing the orders. The group and catering orders increases through online ordering as a large number of people can easily access the restaurant through online orders. As per the discussion of Heo (2016), there are also certain advantages of online ordering as the restaurant can obtain key information and market insights through online ordering. The online ordering can be used to attain key information about the local customers it can be used to develop marketing strategies, promotional campaigns and target promotions. It can be used to develop off-peak demands, identify customer segments and designing loyalty bonus and coupon strategies. Most of the restaurant owners develop online promotional campaigns. It is important to understand that the online promotions work better than traditional promotional campaigns. However, as discussed by Kim, Li Brymer, (2016) there is challenge that online ordering system can reduce the customer satisfaction with service. Online ordering is impersonal and it can overwhelm the employees of the kitchen. However, there are several benefits of online marketing which can increase the satisfaction of the customers with the services. The restaurant can obtain the orders accurately and can deliver it at the homes of customers. However, it is important to restaurants notify the time to the customers beforehand, so that there is no decline of the customer satisfaction through online services. The online ordering services is also important for the restaurants owners as the initial investment in the online services is low; however, the return on investment is comparatively higher. In the views of Chavan, Jadhav, Korade Teli (2015), there are also several other benefits of the online ordering system for the restaurant owners. In the absence of online platforms, the restaurant owners used the telephone for attaining online orders. It made it mandatory for the restaurant owners to tie a person with the online services. Therefore, the most important benefit of the online services is the labor saving as the restaurant owner does not have to keep a labor tied up on the phone. According to Namin (2017), he staff time is not being used to attend the customers, attending phone or maintaining the accounts at the cash register. As a result, the overall impact of the online ordering system is that it reduces the labor requirements in the organization. In addition to the labor saving, the restaurant owners can increase the efficiency of the online orders. It can increase the convenience of the guests, nurture the marketing efforts, eases the order processing of the organi zation and increases the average check-ins at the restaurant. However, there are also significant impacts of online ordering which can reduce the customer satisfaction with the services. The foremost issue are least guest interaction, technical issues and guest errors. Consumer Perception of Online Ordering Services In the views of Kim, Miao Magnini (2016) the consumer perception of online ordering system also impacts the efficiency and the acceptance of online ordering system. A well-designed computer ordering system can provide the customers substantial control over the type and pace of transaction. They can also control the extent of the personal interaction with the restaurant personnel. In most of the cases, an increased level of control can result in high customer satisfaction. It will increase the intent of the customers in using and recommending the services. However, it is important to understand that increase in control is not important for all the customers, especially for those customers who hope for personal contact through the ordering system. Therefore, while designing the application for the online orders, the designer must focus on the extent of control to the customers. Moreover, the customers will be using the application in the absence of an operator; therefore, it must be e asy to use and accessible. It can be discussed that Ramanathan, Di, Ramanathan (2016) another important factor which influence the consumer perception in the online ordering system is the perceived convenience of the consumers. The convenience of the system increases the adaptation rate as well as increase the satisfaction of the customers with the services. The online ordering system can be used to increase the convenience of the employees. Another challenge for the online ordering system is that it increases the technology anxiety and the human interaction of the people. However, Dharmawirya, Oktadiana, Adi (2012) have discussed that the most critical issue in the fast food and restaurant online food service is the problem of consumer waiting time. It is a significant issue and most of the restaurant owners consider the design and satisfaction of the customers. In the present fast lifestyle of the consumers, time has become more and more significant for the consumers. With the diversification of the service quality and consumers have started paying attention to the waiting time in each order. The long waiting time in the fulfillment of the orders can increase the dissatisfaction and complaining of the consumers. Therefore, it is important to minimize the waiting time in the restaurants in the present environment of intense competition. In the perception of Mittal (2016) with the advent of multi-restaurant app, the manner in which the companies communicate with the customers has changed. Different strategies are used to reduce the waiting time with the arrival of these apps. The companies can use app to understand the demand of the customers and the same apps are used to buy the products through online platforms. The mobile applications should be designed in such a manner that they demonstrates the accurate waiting time while receiving orders. The restaurants should manage its order in an efficient manner without the costly method of capacity expansion. In the traditional approach, the restaurant owner tries to reduce the waiting time with table management. It is the approach through which the host assign different tables to the restaurant visitors. It is apparent that the restaurant owner can increase the revenue and the financial outcome by determining the seats of the customers. Efficient table management can increase the revenue by increasing the overall turnover of the organization. Previously, the restaurant owners used to combine tables to increase the flexibility to match the party size and achieve high seating capacity. Efficiency in the table management can reduce the waiting time for the customers (Hwang, 2008). The present conceptual map discusses various factors which impacts the customer satisfaction in restaurants. There are several factors such as food quality, behavior of waiters, food taste and waiting time which impacts the customer satisfaction. The satisfaction of the customers depends on the overall waiting time for which the customers have to wait. With the advent of online order technology, the average waiting time of the customers has increased which has reduced the satisfaction of the customers. Independent variable: Waiting time: The waiting time of the customers have a severe impact on the satisfaction of the customers in a business organization. Dependent variable: Registration on Different websites: The registration on different online websites can increase the traffic on the consumer website. Online Orders: The inflow of online orders can increase the workload on the kitchen of the organization. High table strength: If there is high flow of customers, then the restaurant kitchen will be overloaded. Summary In the present times, the online mediums are commonly used by restaurants to increase their efficiency in different operations. It is commonly used in marketing efforts, service delivery and daily operations of the organization. With the advent of technology, several restaurants develop their own website, mobile application and register on multi-restaurant websites to drive their sales. However, with the increase in the customer demand, the overload on the kitchen also increase. Traditionally, the restaurants used different techniques such as table management to reduce the overhead of the restaurant. It is the best manner to control the overhead on the organization. In the present, the companies can use metering technique to reduce the customer satisfaction with the organization. References Axelsson, L., Malmberg, B., Zhang, Q. (2015). On waiting, work-time and imagined futures: Theorising temporal precariousness among Chinese chefs in Swedens restaurant industry.Geoforum. Axelsson, L., Malmberg, B., Zhang, Q. (2015). On waiting, work-time and imagined futures: Theorising temporal precariousness among Chinese chefs in Swedens restaurant industry.Geoforum. Chavan, V., Jadhav, P., Korade, S., Teli, P. (2015). Implementing Customizable Online Food Ordering System Using Web Based Application.International Journal of Innovative Science, Engineering Technology,2(4). Chien, S. Y., Lin, Y. T. (2015). The effects of the service environment on perceived waiting time and emotions.Human Factors and Ergonomics in Manufacturing Service Industries,25(3), 319-328. Chou, C. K., Wu, P. H., Huang, C. Y. (2014). Service climate, service convenience, service quality and behavioral intentions in chain store restaurants.International Journal of Organizational Innovation (Online),7(1), 161. Dharmawirya, M., Oktadiana, H., Adi, E. (2012). Analysis of expected and actual waiting time in fast food restaurants. Heo, C. Y. (2016). Exploring group-buying platforms for restaurant revenue management.International Journal of Hospitality Management,52, 154-159. Hwang, J (2008). Restaurant Table Management to Reduce Customer Waiting Times. Journal of Foodservice Business Research, 11(4). Kim, S., Miao, L., Magnini, V. P. (2016). Consumers emotional responses and emotion regulation strategies during multistage waiting in restaurants.Journal of Hospitality Tourism Research,40(3), 291-318. Kim, S., Miao, L., Magnini, V. P. (2016). Consumers emotional responses and emotion regulation strategies during multistage waiting in restaurants.Journal of Hospitality Tourism Research,40(3), 291-318. Kim, W. G., Li, J. J., Brymer, R. A. (2016). The impact of social media reviews on restaurant performance: The moderating role of excellence certificate.International Journal of Hospitality Management,55, 41-51. Lee, T. R., Hsu, Y. H., Chain-Yao, C., Hilletofth, P. (2014). Managing the customer waiting problem in fast food restaurants in Taiwan through reengineering of the app ordering process. InTechnology Innovation and Industrial Management (TIIM)(pp. 40-48). Mittal, A. (2016). The Influence Of Waiting Time Satisfaction On Customer Loyalty Towards Multi-Stage Services: Evidence From India.STRATEGII MANAGERIALE, 14. Namin, A. (2017). Revisiting customers' perception of service quality in fast food restaurants.Journal of Retailing and Consumer Services,34, 70-81. Namin, A. (2017). Revisiting customers' perception of service quality in fast food restaurants.Journal of Retailing and Consumer Services,34, 70-81. Oliveira, L. F., Schneider, D., de Souza, J. M., Rodrigues, S. A. (2015, May). Leveraging the crowd collaboration to monitor the waiting time of day-to-day services. InComputer Supported Cooperative Work in Design (CSCWD), 2015 IEEE 19th International Conference on(pp. 109-114). IEEE. Ramanathan, R., Di, Y., Ramanathan, U. (2016). Moderating roles of customer characteristics on the link between service factors and satisfaction in a buffet restaurant.Benchmarking: An International Journal,23(2), 469-486.